Arthur George Gaston (July 4, 1892 -- January 19, 1996) was a businessman who established a number of businesses in Birmingham, Alabama, and who played a significant role in the struggle to integrate Birmingham in 1963. About the book:
The Making of a Black American Millionaire
While working in the mines, he hit on the plan of selling lunches to his fellow miners and then branched into loaning money to them at twenty-five percent interest. It was also while working in the mines that he conceived of the idea of offering burial insurance to co-workers. He had noticed that mine widows would come to the mines and to local churches to collect donations in order to bury their husbands and he wondered if people would "give a few dimes into a burial society to bury their dead". As a result, Gaston formed the Booker T. Washington Burial Society, which later became the Booker T. Washington Insurance Company.
Driven out of Fairfield because of his father-in-law's political differences with the mayor, Gaston and his family moved to Birmingham. Gaston bought and renovated a property on the edge of Kelly Ingram Park in downtown Birmingham, where, in partnership with his father-in-law, he started the Smith & Gaston Funeral Home, in 1938. Smith & Gaston sponsored gospel music programs on local radio stations and launched a quartet of its own.
Realizing that there were not enough blacks with sufficient training to be able to work in the insurance and funeral industries, he and his second-wife established a business school. Other Gaston enterprises included Citizens Federal Savings and Loan Association, the first black-owned financial institution in Birmingham in more than forty years (reportedly established by Gaston when he saw how difficult it was for blacks to obtain fair loans from white financial companies) and a motel business (reportedly started because of Gaston's concern that blacks traveling through the south during segregation often could not find accommodations). In 1954 Gaston built the A.G. Gaston motel on the site adjoining Kelly Ingram park where the mortuary had once stood.
While his father-in-law had been an active supporter of voting rights and his second wife was a founder of the National Council of Negro Women and an avid advocate for education reform, Gaston himself kept a low political profile through most of the 1940s and 1950s. Although Gaston was reluctant to confront white authorities and the white business establishment directly, Gaston supported the civil rights movement financially. He offered financial support to Autherine Lucy, who had sued to integrate the University of Alabama, and had provided financial assistance to residents of Tuskegee who faced foreclosure because of their role in a boycott of white-owned businesses called to protest their disenfrachisement. When Rev. Fred Shuttlesworth, a civil rights leader in Birmingham, founded the Alabama Christian Movement for Human Rights in the wake of the outlawing of the NAACP in the State of Alabama in 1956, the group held its first meeting at Smith & Gaston's offices.
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| A.G. Gaston & Wife |
When students at Miles College, a historically black college in Fairfield, attempted to use sit-in and boycott tactics to desegregate downtown Birmingham in 1962, Gaston used his position as a member of the board of trustees of the institution to dissuade them from continuing their campaign while he pursued negotiations with them. Those negotiations produced some token changes, but no significant progress toward desegregating the stores or hiring black employees.
When the Southern Christian Leadership Conference, represented locally by Rev. Shuttlesworth, proposed to support those students' demands in 1963 by widespread demonstrations, challenging both Birmingham's segregation laws and Local Police Commissioner Bull Connor's authority, Gaston opposed the plan and tried to deflect the campaign from public confrontation into negotiations with white business leaders. Gaston tried to talk Dr. Martin Luther King, Jr. out of going through with the planned Easter boycott of downtown business and may have bailed him out of jail against his wishes in April, 1963.
At the same time, Gaston provided King and Rev. Ralph Abernathy with rooms at his motel at a discount and free meeting rooms at his offices nearby throughout the campaign. He maintained a public show of support for the campaign and not only took part in the meetings with local business leaders, but insisted that Shuttlesworth be brought in since "he's the man with the marbles".
That unity nearly dissolved, however, after Rev. Abernathy made some comments about unidentified Uncle Toms and Dr. King made a call for unity on April 9, 1963 that made it clear that he would press forward with his plans for confrontation.
Black Titan: AG Gaston's 10 Rules for Success
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